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The HandsetExpert Guide to Mobile Phone Retailers

By Shahrum Gilani
Posted: September 4, 2018
Last Updated: September 23, 2020

HandsetExpert helps you find the very best deals on mobile phones and tariffs. Every day, we compare and check over four million mobile phone deals on the site from a multitude of different mobile phone retailers. But with so many different retailers to choose from, it can be hard to know which is the best option.

Buying a mobile phone or committing to a mobile phone contract is often a major purchase, so naturally you want to know you can trust the retailer in question. However, finding out whether they're trustworthy can involve a lot of research - especially if it's a less well-known retailer.

At HandsetExpert we want to make finding the right mobile phone as easy as possible. That's why we've done the research for you and come up with this handy guide to mobile phone retailers. For each of the retailers listed, we've gathered a selection of useful facts and figures to help you make an informed decision.

Contents

  1. Affordable Mobiles
  2. Alza.co.uk
  3. Ao.com
  4. AO Mobile
  5. Appliances Direct
  6. Argos
  7. Asda Mobile
  8. Box.co.uk
  9. BT Mobile
  10. BT Shop
  11. Buymobiles.net
  12. Carphone Warehouse
  13. Chitter Chatter
  14. Clove Technology
  15. Currys/PC World
  16. Debenhams Plus
  17. Direct Mobiles
  18. E2Save
  19. eBuyer
  1. EE
  2. eGlobal Central
  3. Fonehouse
  4. GiffGaff
  5. Handtec
  6. iD Mobile
  7. John Lewis
  8. Laptops Direct
  9. Lebara
  10. Littlewoods Direct
  11. Lycamobile
  12. Metrofone
  13. Mobile Phones Direct
  14. mobiles.co.uk
  15. Motorola
  16. O2
  17. OnePlus
  1. phones.co.uk
  2. Plusnet
  3. Samsung
  4. Sky Mobile
  5. Smarty
  6. Tesco Mobile
  7. Three
  8. TobyDeals
  9. Unshackled
  10. Utility Warehouse
  11. Vectone Mobile
  12. Very
  13. Virgin Mobile
  14. Vodfafone
  15. Voxi

Affordable Mobiles

Affordable Mobiles

What is it?

Affordable Mobiles is an online mobile phone retailer operated by A1 Comms Ltd, which also operates Phones.co.uk, Buymobiles.net and a range of other communications brands. Affordable Mobiles offers a wide range of handsets and tariffs, as well as SIM Only deals, SIM Free handsets and cashback offers. It claims to be the largest independently-owned mobile phone retailer.

How long has it been around for?

A1 Comms was established in 1997 as a chain of retail shops before moving into the online market.

Where is it based?

Affordable Mobiles is based in the UK and headquartered in Derbyshire.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 13,419 reviews, 86% were positive, with an overall score of 4.6 out of 5.

Has it won any awards or accolades?

Parent company A1 Comms has won the following awards:

  • Best Online Retailer at the Mobile News Awards 2013 and 2014
  • Best Online Retailer at the Mobile Choice Consumer Awards 2010, 2011, 2012 and 2014
  • Best Online Retailer at the What Mobile Awards 2010, 2011 and 2012
  • Best Retailer at the EE Indirect Retail Partner Awards from 2016 to 2019

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Affordable Mobiles

Alza Mobiles

What is it?

Alza is one of Central Europe's largest online consumer electronics retailers. It specialises in computers, smartphones, entertainment, media and toys, as well as home and health and beauty appliances. It also operates a chain of brick-and-mortar stores in the Czech Republic, Slovakia, Hungary and Austria.

How long has it been around for?

Alza was established in 1994. It began operating in the UK in 2014.

Where is it based?

Alza is based in the Czech Republic but also operates in Slovakia and a number of other European countries, including the UK.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 1,531 reviews, 75% were positive, with an overall score of 3.4 out of 5.

Has it won any awards or accolades?

Alza has won a variety of awards in the Czech Republic, including:

  • Online Retailer of the Year at the MasterCard Merchant Awards 2013
  • HP Partner of the Year 2013

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ao

AO

What is it?

AO (formerly Appliances Online) is an online retailer specialising in electrical goods. As well as home appliances, it sells mobile phones, computers and entertainment devices.

How long has it been around for?

AO was established in 2000.

Where is it based?

It's based in the UK and headquartered in Bolton. It also operates in Germany and the Netherlands.

How is it rated?

At the time of writing (July 2020):

Trustpilot: Of 194,102 reviews, 94% were positive, with an overall score of 4.7 out of 5.

Has it won any awards or accolades?

  • Best UK Retailer at the GlobalData Customer Satisfaction Awards 2017
  • Customer Experience Initiative of the Year at the Retail Week Awards 2016
  • Employer of the Year at the Retail Week Awards 2015
  • Best UK sales team at the Institute of Sales Management BESMA Awards 2018
  • Team of the Year at the Computing Rising Star Awards 2019

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AO Mobile

What is it?

AO Mobile is the online phone division of AO. It is run by the team at Mobile Phones Direct, who were bought by AO at the end of 2018. They sell handsets and offer contracts from the UK’s four mobile network operators, as well as unlocked, SIM Only and upgrade deals.

How long has it been around for?

AO Mobile was launched in August 2019.

Where is it based?

As with AO, AO Mobile is based in the UK and headquartered in Bolton. It also operates in Germany and the Netherlands.

How is it rated?

At the time of writing (August 2020):

Trustpilot: Of 17 reviews, 76% were negative.

Has it won any awards or accolades?

  • No, AO Mobile doesn't appear to have won any awards or accolades.

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Appliances Direct

Appliances Direct

What is it?

Appliances Direct is an online retailer specialising in household appliances. It also sells SIM Free mobile phones. It's a division of Buy It Direct Group, which operates eight websites selling a range of consumer goods including computers, TVs and furniture.

How long has it been around for?

Buy It Direct was established in 1999. It acquired Appliances Direct (formerly Trade Appliances) in 2008.

Where is it based?

It's based in the UK and headquartered in Huddersfield.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 31,384 reviews, 83% were positive, with an overall score of 4.2 out of 5.
  • Reevoo: Of 24,234 respondents, 93% would buy again from Appliances Direct. Of 8,049 respondents, 80% said their enquiries were handled effectively.

Has it won any awards or accolades?

  • Electrical Appliances Website of the Year at the Northern eCommerce Awards 2017
  • 6th in the Which? Best Online Store Survey 2017
  • Parent company Buy It Direct was featured in the Sunday Times Top Track 250 in 2017

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argos

Argos

What is it?

Argos is a catalogue retailer that trades both online and through physical stores. It's one of the largest high street retailers in the UK, with more than 850 shops and nearly a billion online visitors per year. In 2016 Argos was acquired by Sainsbury's.

How long has it been around for?

Argos was founded in 1973.

Where is it based?

Argos is based in the UK and headquartered in Milton Keynes. It also operates in Ireland.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 31,384 reviews, 83% were positive, with an overall score of 4.2 out of 5.
  • Reevoo: Of 24,234 respondents, 93% would buy again from Appliances Direct. Of 8,049 respondents, 80% said their enquiries were handled effectively.

Has it won any awards or accolades?

  • No. 1 on Retail Week's 'Top 30 multichannel retailers' list
  • Best Place to Work at the 2019 Talent in Logistics Awards

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Asda Mobile

Asda

What is it?

Asda Mobile is a mobile virtual network operator that operates via EE's network. It's a division of Asda, which in turn is owned by Walmart. It offers a standard Pay as You Go tariff as well as a variety of 30-day Pay as You Go bundles with unlimited texts and 4G internet.

How long has it been around for?

It was founded in 2007.

Where is it based?

Asda Mobile is based in the UK and headquartered in Leeds.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 59 reviews, 42% were positive and 56% were negative, with an overall score of 2.5 out of 5.

Has it won any awards or accolades?

  • Which? named it a recommended mobile phone provider in 2018 and 2019
  • Which? award for Best Mobile Network in 2010, 2011 and 2012

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Box Mobile

Box

What is it?

Box is a retailer that sells an extensive range of technology and computing products and services. It operates online and through a physical store in Sutton Coldfield, West Midlands. It has serviced over 1 million customers.

How long has it been around for?

It was established in 1996.

Where is it based?

It's based in the UK and headquartered in Sutton Coldfield.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 2,566 reviews, 82% were positive, with an overall score of 4.2 out of 5.
  • Reviews.co.uk: An overall score of 4.38 out of 5, from 1,681 reviews. 87% of reviewers would recommend Box.
  • Reevoo: Of 4,186 respondents, 97% would buy again from Box and 95% said their product was delivered on time and in good order. Of 823 respondents, 88% said their enquiries were handled effectively.

Has it won any awards or accolades?

  • Best Online Retailer at the PCR Awards in 2019 and 2020
  • 48th in the Sunday Times Fast Track 100 in 2010

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BT Mobile

BT Mobile

What is it?

BT Mobile is a mobile virtual network operator and a division of BT Group. It operates via EE's network, which is also owned by BT. It offers handsets with Pay Monthly plans as well as SIM Only deals.

How long has it been around for?

It launched in 2015. BT Group was founded in 1969.

Where is it based?

It operates in the UK and is headquartered in London.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 119 reviews, 79% were negative, with an overall score of 2.1 out of 5.

Has it won any awards or accolades?

No, BT doesn't appear to have won any awards or accolades.

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BT Shop

BT Shop

What is it?

BT Shop is part of the BT Consumer retail division of BT Group. It sells home phones, laptops and PCs, electronics, networking devices and smart home devices. It also sells SIM Free mobile phones.

How long has it been around for?

The BT Consumer division was established in 2013. BT Group was founded in 1969.

Where is it based?

It operates in the UK and is headquartered in London.

How is it rated?

The BT Shop brand has not been rated as an individual entity. At the time of writing (July 2020) BT Group had the following rating:

  • Trustpilot: Of 6,987 reviews, 92% were negative, with an overall score of 1.4 out of 5.

Has it won any awards or accolades?

No, BT Shop doesn't appear to have won any awards or accolades.

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Buy Mobiles

Buymobiles

What is it?

Buymobiles.net is an online mobile phone retailer owned by A1 Comms Ltd, which operates a number of other mobile phone websites including Affordable Mobiles and Phones.co.uk. Buymobiles.net offers a range of handsets and tariffs, including Pay Monthly and SIM Only deals as well as Sim Free phones.

How long has it been around for?

A1 Comms was founded in 1997 as a chain of retail shops, before moving solely online.

Where is it based?

It's based in the UK and headquartered in Derbyshire.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 16,393 reviews, 85% were positive, with an overall score of 4.6 out of 5

Has it won any awards or accolades?

Parent company A1 Comms has won the following awards:

  • Best Online Retailer at the Mobile News Awards 2013 and 2014
  • Best Online Retailer at the Mobile Choice Consumer Awards 2010, 2011, 2012 and 2014
  • Best Online Retailer at the What Mobile Awards 2010, 2011 and 2012
  • Best Retailer at the EE Indirect Retail Partner Awards from 2016 to 2019

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Carphone Warehouse

Carphone Warehouse

What is it?

Carphone Warehouse is a mobile phone retailer that operates via physical stores and online. It has 2,400 stores across Europe, trading as Carphone Warehouse in the UK and Ireland and Phone House elsewhere. It is a subsidiary of Dixons Carphone, which formed when Carphone Warehouse Group merged with consumer electronics retailer Dixons Retail in 2014.

How long has it been around for?

Carphone Warehouse was founded in 1989.

Where is it based?

It's based in the UK and headquartered in London. It also operates in Ireland, France, Germany, Spain, Portugal, Netherlands and Sweden.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 24,668 reviews, 69% were positive, with an overall score of 3.0 out of 5.
  • Reviews.co.uk: An overall score of 1.59 out of 5, from 1,530 reviewers. 14% of reviewers would recommend Carphone Warehouse.

Has it won any awards or accolades?

  • Best High Street Retailer at the Mobile Choice Consumer Awards 2017
  • Retailer of the Year at the Retail Week Awards 2016
  • Best High Street Retailer at the What Mobile Awards for 11 years running
  • Best SIM Free Retailer at the Mobile Industry Awards 2017

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Chitter Chatter

Chitter Chatter

What is it?

Chitter Chatter is an online mobile phone retailer. Owned by Chromevalue Holdings, which also owns Direct Mobiles. It specialises in handsets with Pay Monthly and Pay As You Go tariffs on EE, as well as SIM Only plans and SIM Free phones. It started out as a chain of high street stores before moving solely online in 2016.

How long has it been around for?

Chitter Chatter was founded in 1994.

Where is it based?

It's based in the UK and headquartered in East Sussex.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 2,179 reviews, 93% were positive, with an overall score of 4.8 out of 5

Has it won any awards or accolades?

Best Customer Experience at the EE Indirect Partner Awards.

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Clove Technology

Clove Technology

What is it?

Clove Technology is an online mobile phone and computing retailer. It ships around the world and has a global customer base of over 100,000. It sells new and refurbished phones, gaming consoles, tablets and a variety of gadgets.

How long has it been around for?

Clove was founded in 1992.

Where is it based?

It's based in the UK and headquartered in Poole.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 88 reviews, 56% were positive and 40% were negative, with an overall score of 3.2 out of 5.

Has it won any awards or accolades?

No, Clove doesn't appear to have won any awards or accolades.

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Currys / PC World

Currys / PC World

What is it?

Currys is a retail chain specialising in home electronics and household appliances. PC World is a retail chain specialising in computers and computing equipment. Both are owned by Dixons Carphone and many of their physical stores operate under the combined Currys PC World brand. Both brands also sell mobile phones, often as a Carphone Warehouse concession in-store.

How long has it been around for?

Currys was founded in 1884. PC World was founded in 1991. Dixons (now Dixons Carphone) acquired Currys in 1984 and PC World in 1993, and began combining the two brands in 2015.

Where is it based?

Currys and PC World are based in the UK and headquartered in London.

How is it rated?

At the time of writing (July 2020), Currys had the following ratings:

  • Trustpilot: Of 23,100 reviews, 27% were positive and 70% were negative, with an overall score of 1.4 out of 5.

PC World had the following ratings:

  • Trustpilot: Of 3,005 reviews, 87% were negative, with an overall score of 1.3 out of 5.

Has it won any awards or accolades?

  • Retailer of the Year at the T3 Awards 2019

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Debenhams Plus

Debenhams Plus

What is it?

Debenhams Plus is the consumer electronics division of Debenhams. It operates solely online and sells household appliances, computing equipment, mobile phones, televisions and other electronics. It is operated by Buy It Direct but branded with the Debenhams branding.

How long has it been around for?

Debenhams was founded in 1778. Buy It Direct was founded in 1999.

Where is it based?

Both Debenhams and Buy It Direct are based in the UK, with Debenhams headquartered in London and Buy It Direct headquartered in Huddersfield.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 5,817 reviews, 86% were positive, with an overall score of 4.6 out of 5.
  • Reviews.co.uk: An overall score of 1.46 out of 5, from 286 reviews. 10% of reviewers would recommend Debenhams Plus.

Has it won any awards or accolades?

No, it doesn't appear to have won any awards or accolades.

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Direct Mob

Direct Mobiles

What is it?

Direct Mobiles is an online mobile phone retailer owned by Chromevalue Holdings, which also owns Chitter Chatter. It’s an EE specialist partner, offering handsets on EE Pay Monthly and Pay as You Go tariffs alongside SIM Free phones and SIM Only deals. It has served over 1 million customers.

How long has it been around for?

Direct Mobiles was founded in 1994.

Where is it based?

It’s based in the UK and headquartered in East Sussex.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 2,965 reviews, 91% were positive, with an overall score of 4.6 out of 5.

Has it won any awards or accolades?

Best Customer Experience at the EE Indirect Partner Awards

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eBuyer

eBuyer

What is it?

eBuyer is an online electricals retailer. It started out selling computer components before expanding into mainstream electricals. It now sells laptops, tablets, TVs, audio equipment, home appliances, mobile phones and other household electricals. It now has 4 million registered customers.

How long has it been around for?

eBuyer was founded in 1999.

Where is it based?

It’s based in the UK and headquartered in East Yorkshire.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 26,338 reviews, 87% were positive, with an overall score of 3.8 out of 5
  • Reviews.co.uk: An overall score of 4.74 out of 5, from 53,482 reviews. 96% of reviewers would recommend eBuyer.

Has it won any awards or accolades?

  • Best Online Retailer at the PCR Awards 2015
  • Best Specialist Retailer at the Computer Shopper Awards
  • Reseller of the Year at the PCR Awards 2020

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e2Save

e2save

What is it?

e2save is an online division of Carphone Warehouse. It offers a wide range of deals on handsets and tariffs, including Pay Monthly, SIM Only and Pay as You Go. It specialises in high monthly allowances at low prices, and has a variety of free gifts and cashback offers available with its mobile phone deals.

How long has it been around for?

e2save was founded in 1999.

Where is it based?

It's based in the UK and headquartered in Loughborough.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 728 reviews, 55% were negative and 42% were positive, with an overall score of 2.5 out of 5.
  • Reviews.co.uk: An overall score of 4.37 out of 5, from 4,235 reviews. 84% of reviewers would recommend e2save.

Has it won any awards or accolades?

No, e2save doesn't appear to have won any awards or accolades.

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EE Review

EE

What is it?

EE is one of the UK's four mobile network operators, along with O2, Vodafone and Three. It was established through the merger of former mobile networks Orange and T-Mobile to become the UK's largest mobile network, and was then acquired by BT in 2016. It has more than 600 stores across the UK and services more than 31 million connections.

How long has it been around for?

Orange and T-Mobile merged to form EE in 2010. Previous to this, both networks had been running since 1993.

Where is it based?

EE is headquartered in Hertfordshire, and has offices and retail stores throughout the UK.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 5,013 reviews, 82% were negative, with an overall score of 2.0 out of 5.
  • Reviews.co.uk: An overall score of 1.82 out of 5, from 612 reviews. 20% of reviewers would recommend EE.

Has it won any awards or accolades?

  • RootMetrics, an independent mobile network analytics firm, has named EE the best UK mobile network for the last six years running
  • EE was also named the UK's best mobile network in the P3 Connect Mobile Benchmark 2017 report.

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eGlobe

eGlobal Central

What is it?

eGlobal Central is a global online retailer specialising in consumer electronics and gadgets, including SIM Free mobile phones. It has nine online stores operating in the UK, Europe, Australia and the USA.

How long has it been around for?

eGlobal Central UK was launched in 2014.

Where is it based?

It’s based in Hong Kong but operates globally.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 5,879 reviews, 53% were positive and 43% were negative, with an overall score of 2.3 out of 5.
  • Ekomi.co.uk: Of 7,962 reviews, 88% were positive, with an overall score of 4.5 out of 5.

Has it won any awards or accolades?

No, it does not appear to have won any awards or accolades.

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Fonehouse

Fonehouse

What is it?

Fonehouse is a mobile phone retailer that offers Pay Monthly and SIM Free handsets as well as SIM Only deals. It operates online and through physical stores, with 20 stores across the UK. It also operates its own mobile network, IQ Mobile, which uses EE’s coverage.

How long has it been around for?

Fonehouse was established in 1994.

Where is it based?

It’s based in the UK and headquartered in Buckinghamshire.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 9,678 reviews, 90% were positive, with an overall score of 4.7 out of 5.

Has it won any awards or accolades?

No, it does not appear to have won any awards or accolades.

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GiffGaff

Giff Gaff

What is it?

Giff Gaff is a mobile virtual network operator that operates via O2’s network. It offers SIM Only plans and unlocked handsets, as well as a number of refurbished phones.

How long has it been around for?

It was founded in 2009.

Where is it based?

It’s based in the UK and headquartered in Slough.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 8,391 reviews, 87% were positive, with an overall score of 4.4 out of 5.

Has it won any awards or accolades?

No, it does not appear to have won any awards or accolades.

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Handtec

Handtec

What is it?

Handtec is an online consumer electronics retailer specialising in new and refurbished mobile phones and tablets, GPS and sat nav devices, and computers. It has now serviced over 1 million customers.

How long has it been around for?

Handtec was established in 2003.

Where is it based?

It is based in the UK and headquartered in Peterborough. It ships products worldwide.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 22,540 reviews, 93% were positive, with an overall score of 4.6 out of 5.

Has it won any awards or accolades?

No, Handtec doesn't appear to have won any awards or accolades.

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iD Mobile

ID

What is it?

iD Mobile is a mobile network provider that operates via Three's network and is owned by Carphone Warehouse. It offers Pay Monthly, SIM Only and Pay as You Go deals.

How long has it been around for?

It launched in 2015.

Where is it based?

iD Mobile is based in the UK and headquartered in London. It also operated in Ireland until April 2018 when it entered liquidation.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 5,099 reviews, 55% were positive, with an overall score of 3.6 out of 5.
  • Reviews.co.uk: An overall score of 1.31 out of 5, from 167 reviews. 7% of reviewers would recommend iD Mobile.

Has it won any awards or accolades?

No, iD Mobile doesn't appear to have won any awards or accolades.

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John Lewis

John Lewis

What is it?

John Lewis is a chain of department stores, with 50 stores across England, Wales and Scotland. It sells home furnishings and appliances, clothing, beauty products, toys, sports equipment and electricals, including SIM Free mobile phones.

How long has it been around for?

John Lewis was founded in 1864.

Where is it based?

It’s based in the UK and headquartered in London.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 10,523 reviews, 76% were negative, with an overall score of 2.0 out 10.
  • Reviews.co.uk: An overall score of 2.85 out of 5, from 2,089 reviews. 46% of reviewers would recommend John Lewis.

Has it won any awards or accolades?

  • Best Multichannel Retailer at the GlobalData Consumer Satisfaction Awards 2018 and 2019.

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Laptops Direct

Laptops Direct

What is it?

Laptops Direct is an online retailer specialising in laptops, PCs and tablets. It also sells computer components and accessories, mobile phones, TVs and gadgets. It’s a division of Buy It Direct Group, which operates eight websites selling a variety of consumer goods including electronics and homeware, including Appliances Direct.

How long has it been around for?

Buy It Direct was founded in 1999. The Laptops Direct website was launched in 2004.

Where is it based?

It’s based in the UK and headquartered in Huddersfield.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 12,891 reviews, 80% were positive, with an overall score of 4.2 out of 5.
  • Reviews.co.uk: An overall score of 4.12 out of 5, from 1,102 reviews. 79% of reviewers would recommend Laptops Direct.

Has it won any awards or accolades?

  • Parent company Buy It Direct was featured in the Sunday Times Top Track 250 in 2017.

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Lebara

Lebara

What is it?

Lebara is a mobile virtual network operator that provides mobile services in a variety of countries around the world. Its services are targeted at migrants and international communities. In the UK it operates via Vodafone’s network.

How long has it been around for?

Lebara was founded in 2001.

Where is it based?

It’s headquartered in the UK but also operates in Europe, Saudi Arabia, Sri Lanka and Australia.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 2,936 reviews, 71% were positive with an overall score of 4.4 out of 5.

Has it won any awards or accolades?

  • Best MVNO at the Mobile News Awards 2016

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Littlewoods

Littlewoods Direct

What is it?

Littlewoods is an online retailer that allows customers to spread the cost of purchases. It offers clothing, toys, furniture, household appliances, sports equipment, electricals and other consumer goods. It’s part of the Shop Direct group, which was formed by the merger of Littlewoods and Shop Direct.

How long has it been around for?

Littlewoods was established in 1932 as a catalogue retailer. It was bought by Shop Direct in 2005.

Where is it based?

It’s based in the UK and headquartered in Liverpool.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 3,569 reviews, 49% were positive and 45% were negative, with an overall score of 1.4 out of 5.
  • Reviews.co.uk: An overall score of 1.65 out of 5, from 226 reviews. 15% of reviewers would recommend Littlewoods.

Has it won any awards or accolades?

  • Best Pure-Play Etailer at the Retail Week Awards 2017.
  • Best Pure-Play Etailer at the (over £50m turnover) at the Drapers Digital Awards 2017.

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Lyca Mobile

Lycamobile

What is it?

Lycamobile is a global mobile virtual network operator that specialises in plans that include low-cost international calls. It offers handsets that come with monthly rolling plans, as well as SIM Only plans. It operates in 23 countries including the UK, USA, Australia, Hong Kong, Tunisia, South Africa and countries across Europe.

How long has it been around for?

It was founded in 2006.

Where is it based?

It’s headquartered in the UK but operates worldwide.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 4,379 reviews, 58% were positive and 40% were negative, with an overall score of 3.8 out of 5.
  • Reviews.co.uk: An overall score of 1.15 out of 5, from 257 reviews. 3% of reviewers would recommend Lycamobile.

Has it won any awards or accolades?

  • Telecommunications Company of the Year at the International Business Awards 2013.
  • Power Business of the Year at the English Asian Business Awards 2013.

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Metrofone

Metrofone

What is it?

Metrofone is an online mobile phone retailer. It offers handsets with Pay Monthly plans, as well as SIM Free phones and SIM Only plans on EE. It’s owned by KTM Online Ltd, which also owns Fonehouse.

How long has it been around for?

It was established in 1994.

Where is it based?

It’s based in the UK and headquartered in Buckinghamshire.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 2,037 reviews, 92% were positive with an overall score of 4.7 out of 5.
  • Britain Reviews: An overall score of 4.2 out of 10, 30% of reviewers would recommend Metrofone.

Has it won any awards or accolades?

No, it doesn’t appear to have won any awards or accolades.

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Mobile Phones Direct

Mobile Phones Direct

What is it?

Mobile Phones Direct is an online mobile phone retailer. It started out as a high street retailer before moving solely online. It now offers mobile products to over 1 million customers.

How long has it been around for?

The company started life in 1992 and expanded onto the internet in 2004.

Where is it based?

Mobile Phones Direct is based in the UK and headquartered in Berkshire.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 51,002 reviews, 86% were positive, with an overall score of 4.3 out of 5.

Has it won any awards or accolades?

  • Best Online Retailer at the Mobile News Awards 2015, 2016, 2017, 2018 and 2019.

  • Best Online Retailer at the What Mobile Awards 2017 and 2018.

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mobiles.co.uk

mobiles.co.uk

What is it?

mobiles.co.uk is an online mobile phone retailer and a division of Dixons Carphone, which also owns Currys, Carphone Warehouse, e2save, and iD. It claims to be the longest-running online mobile phone shop. It offers handsets both SIM Free and with Pay Monthly plans, as well as SIM Only plans.

How long has it been around for?

It was founded in 1995.

Where is it based?

It’s based in the UK and headquartered in Leicestershire.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 5,806 reviews, 63% were positive, with an overall score of 3.8 out of 5.
  • Reviews.co.uk: An overall score of 4.69 out of 5, from 31,521 reviews. 93% of reviewers would recommend mobiles.co.uk

Has it won any awards or accolades?

  • Best Online Retailer at the Mobile Choice Consumer Awards 2016 and 2018
  • Best Online Retailer at the Mobile Industry Awards 2016

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Motorola

Motorola

What is it?

Motorola, or Motorola Mobility, is an American telecommunications and consumer electronics company. It was formed after the split of the original Motorola in 2011 to take on the company’s consumer electronics lines, primarily Android smartphones. It’s currently owned by Lenovo, which purchased it from Google in 2014.

How long has it been around for?

Motorola Mobility was formed in 2011. The original Motorola company was founded in 1928.

Where is it based?

It’s headquartered in Chicago, US, but operates globally.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 199 reviews, 87% were negative, with an overall score of 1.6 out of 5.
  • Reviews.co.uk: An overall score of 4.00 out of 5, from 4 reviews. 75% of reviewers would recommend Motorola.

Has it won any awards or accolades?

  • The Moto G5 won Value Phone of the Year 2017 at the Trusted Reviews Awards.

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02

O2

What is it?

Telefónica UK Ltd, which trades as O2, is a telecommunications company and the UK’s second-largest mobile network operator. It started life as Cellnet, which became BT Cellnet in 1999, and then O2 in 2002. The company was purchased by Spanish telecommunications company Telefónica in 2006. Telefónica also owns GiffGaff.

How long has it been around for?

Cellnet was founded in 1985.

Where is it based?

It’s based in the UK and headquartered in Slough.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 4,271 reviews, 69% were negative and 27% were positive, with an overall score of 1.5 out of 5.
  • Reviews.co.uk: An overall score of 1.79 out of 5, from 361 reviews. 17% of reviewers would recommend O2.

Has it won any awards or accolades?

  • Best Network Coverage in the uSwitch Mobile Awards 2018 and 2020
  • Best Network Performance in the Mobile News Awards 2019 and 2020
  • Best Network for Reliability from Global Wireless Solutions in 2019 and 2020

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One Plus

One Plus

What is it?

OnePlus is a Chinese smartphone manufacturer. It specialises in high-end handsets with lower prices than other phones with similar specifications.

How long has it been around for?

It was founded in 2013.

Where is it based?

It’s based in Shenzhen, China, but operates globally.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 1,063 reviews, 33% were positive and 65% were negative, with an overall score of 1.9 out of 5.
  • Reviews.co.uk: An overall score of 3.68 out of 5, from 19 reviews. 68% of reviewers would recommend OnePlus.

Has it won any awards or accolades?

  • The OnePlus 6 won Product of the Year and Mid-Range Phone of the Year at the Expert Reviews Awards 2018.
  • The OnePlus 5T won Best Mid-Market Phone at the Mobile Industry Awards 2018.
  • Best Smartphones in the PCMag Readers’ Choice Awards 2018.
  • The OnePlus 8 Pro won Gadget of the Year at the T3 Awards 2020.

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phones.co.uk

Phones.co.uk

What is it?

Phones.co.uk is an online retailer owned by A1 Comms Ltd, which operates a range of business and consumer communications brands including Affordable Mobiles and Buymobiles.net. Phones.co.uk offers deals on handsets with Pay Monthly contracts on EE, Vodafone and Three, as well as SIM Free handsets.

How long has it been around for?

A1 Comms was founded in 1997. It started life as a chain of retail shops before moving online.

Where is it based?

Phones.co.uk is based in the UK and headquartered in Derbyshire.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 2,395 reviews, 92% were positive, with an overall score of 4.9 out of 5.

Has it won any awards or accolades?

Parent company A1 Comms has won the following awards:

  • Best Online Retailer at the Mobile News Awards 2013 and 2014
  • Best Online Retailer at the Mobile Choice Consumer Awards 2010, 2011, 2012 and 2014
  • Best Online Retailer at the What Mobile Awards 2010, 2011 and 201
  • Best Retailer at the EE Indirect Retail Partner Awards from 2016 to 2019

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Plusnet

Plusnet

What is it?

Plusnet is an internet service provider that offers broadband, landline, digital television and mobile services. It was acquired by BT Group in 2007.

How long has it been around for?

It was founded in 1997.

Where is it based?

It’s based in the UK and headquartered in Sheffield.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 1,006 reviews, 87% were negative, with an overall score of 1.5 out of 5.
  • Reviews.co.uk: An overall score of 1.36 out of 5, from 276 reviews. 8% of reviewers would recommend Plusnet.

Has it won any awards or accolades?

  • Best Provider - Customer Service in the uSwitch Mobile Awards 2020

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samsung

Samsung

What is it?

Samsung is a South Korean multinational conglomerate comprising multiple affiliate businesses. Most notably it manufactures consumer electronics, with its mobile phones consistently rated among the best in the world.

How long has it been around for?

It was founded in 1938.

Where is it based?

It’s headquartered in Seoul, South Korea but operates globally.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 2,349 reviews, 89% were negative, with an overall score of 1.4 out of 5.
  • Reviews.co.uk: An overall score of 1.38 out of 5, from 1,077 reviews. 9% of reviewers would recommend Samsung.

Has it won any awards or accolades?

  • The Samsung Galaxy S9 Plus was awarded Best of MWC by Alphr, Expert Reviews and IT Pro at Mobile World Congress 2018.
  • Won 36 Innovation Awards at CES 2018, including awards for the Galaxy Note 8 and the Galaxy S8 and S8 Plus.
  • Best Premium Manufacturer at the Mobile News Awards 2018.
  • Brand of the Year at the T3 Awards 2019.

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sky

Sky Mobile

What is it?

Sky Mobile is a mobile virtual network operator that operates via O2’s network. It’s owned by telecommunications company Sky UK. It offers data-focused Pay Monthly plans with deals on handsets.

How long has it been around for?

Sky Mobile launched in 2017. Sky UK was founded in 1990.

Where is it based?

It’s based in the UK and headquartered in West London.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 5,412 reviews, 86% were negative, with an overall score of 1.4 out of 5.
  • Reviews.co.uk: An overall score of 1.87 out of 5, from 94 reviews. 20% of reviewers would recommend Sky.

Has it won any awards or accolades?

  • Best MVNO at the Mobile Industry Awards 2018.
  • Best MVNO at the Mobile News Awards 2018.
  • Best Network for Data and Best Pay Monthly Network at the uSwitch Mobile Phone Awards 2020.

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sky

Smarty

What is it?

Smarty is a mobile virtual network operator that is owned by Three, and runs on Three’s network. It’s a SIM Only network that offers a selection of three simple plans. The unique selling point of Smarty is that if you have unused data at the end of the month, you get credit back for the next month.

How long has it been around for?

It launched in 2017.

Where is it based?

It’s based in the UK and headquartered in Berkshire.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 12,125 reviews, 81% were positive, with an overall score of 4.2 out of 5.

Parent company Mobile Phones Direct has won the following awards:

  • Best Value SIM-Only Plan and Best PAYG Network at the uSwitch Mobile Phone Awards 2019.

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Tesco Mobile

Tesco Mobile

What is it?

Tesco Mobile is a mobile virtual network operator that operates via O2's network. It is a division of Tesco PLC and can be found online and in 450 Tesco stores across the UK. It offers Pay Monthly, Pay as You Go and SIM Only deals.

How long has it been around for?

Tesco Mobile was launched in 2003.

Where is it based?

It is based at Tesco House in Hertfordshire.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 1,087 reviews, 69% were negative, with an overall score of 2.0 out of 5.

  • Reviews.co.uk: An overall score of 4.39 out of 5, from 18 reviews. 83% of reviewers would recommend Tesco Mobile.

  • Reevoo: Of 24,380 respondents, 98% they would buy from Tesco Mobile again. Of 13,703 respondents 97% said their delivery was made on time and in good order. Of 10,392 respondents, 95% said enquiries were handled effectively.

Has it won any awards or accolades?

  • Which? named it a recommended mobile phone provider for the 7th year running in 2017

  • Best MVNO at the Mobile Industry Awards 2016

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Three

Three

What is it?

Three is one of the UK's four mobile network operators, along with O2, Vodafone and EE. It is owned by CK Hutchison Holdings Limited. It operates online and through physical stores, with 324 stores in the UK. Three was also the first company to offer All You Can Eat data.

How long has it been around for?

Three was founded in 2003.

Where is it based?

Its UK headquarters are in Berkshire.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 14,703 reviews, 47% were positive, with an overall score of 2.5 out of 5.

  • Reviews.co.uk: An overall score of 2.44 out of 5, from 41 reviews. 37% of reviewers would recommend Three.

Has it won any awards or accolades?

  • Best Network – Customer Service at the Mobile News Awards 2018

  • Best High Street Retailer at the Mobile Industry Awards 2019, 2018, 2015 and 2011

  • Best Value Network at the Mobile Choice Consumer Awards 2019

  • Best Network for Data at the Mobile Choice Consumer Awards 2017 and 2019

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TobyDeals Review

TobyDeals

What is it?

TobyDeals is an online retailer specialising in consumer electronics including mobile phones, computers, cameras, audio accessories and gadgets.

How long has it been around for?

The company's website domain was registered in 2016.

Where is it based?

The company is headquartered in Hong Kong but ships to the UK and Ireland.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 1,719 reviews, 76% are positive, with an overall score of 3.9 out of 5.
  • Reviews.io: An overall score of 1.77 out of 5, from 277 reviews. 19% of reviewers would recommend TobyDeals.

Has it won any awards or accolades?

No, TobyDeals doesn't appear to have won any awards or accolades.

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Unshackled

Unshackled

What is it?

Unshackled.com is an online mobile phone retailer that allows customers to spread the cost of a phone purchase. It claims to be the UK’s only 100% independent phone retailer, meaning that it is not affiliated to any network (Carphone Warehouse doesn't qualify as they own iD Mobile). It offers unlocked phones and SIM Only deals, as well as the opportunity to sell your phone.

How long has it been around for?

It was launched in 2016.

Where is it based?

Unshackled is based in Manchester.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Out of 371 reviews, 92% were positive, with an overall score of 4.5 out of 5.

Has it won any awards or accolades?

No, it doesn't appear to have won any awards or accolades.

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Utility Warehouse

Utility Warehouse

What is it?

Utility Warehouse is an online multi-utility provider supplying energy, mobile, phone and broadband services. It is a wholly-owned subsidiary of Telecom Plus PLC. It offers SIM Only and Pay Monthly deals, plus mix-and-match deals with any handset.

How long has it been around for?

It was founded in 2002.

Where is it based?

It is based in their headquarters in London.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Of 12,180 reviews, 80% were positive, with an overall score of 4.1 out of 5.

Has it won any awards or accolades?

  • Telecom Services Provider of the Year 2017 from Which?

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Vectone

Vectone Mobile

What is it?

Vectone Mobile is a mobile virtual network operator that operates on EE’s network. It offers Pay as You Go, Pay Monthly and SIM Only deals, as well as plans for low-cost international calls.

How long has it been around for?

It was launched in September 2009.

Where is it based?

Vectone Mobile is based in London.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Out of 3,166 reviews, 67% were positive giving an overall score of 4.5 out of 5.

Has it won any awards or accolades?

No, Vectone Mobile doesn't appear to have won any awards or accolades.

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Very

Very

What is it?

Very is an online department store selling a large range of items including electronics, fashion and homeware. It is part of the Shop Direct group, which also includes Littlewoods. Very sells SIM Free phones.

How long has it been around for?

It was founded in 2009.

Where is it based?

It is based in Liverpool

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Out of 14,734 reviews, 59% were negative, with an overall score of 1.5 out of 5.
  • Reviews.co.uk: An overall score of 1.87 out of 5, from 1,242 reviews. 21% of reviewers would recommend Very.

Has it won any awards or accolades?

  • Best Online Retailer at the Verdict Customer Satisfaction Awards 2016 and 2015

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Virgin

Virgin Mobile

What is it?

Virgin Mobile is the wireless communications division of Virgin Media, which itself is part of Liberty Global PLC. It offers Pay Monthly, SIM Only and Pay as You Go deals.

How long has it been around for?

Virgin Mobile was founded in November 1999.

Where is it based?

It is headquartered in Swansea, Wales.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Out of 2,075 reviews, 95% were negative, with an overall score of 1.2 out of 5.

Has it won any awards or accolades?

  • Best MVNO at the What Mobile Awards 2016, 2015, 2014, 2013 and 2012

  • Best Value Network at the Mobile Choice Consumer Awards 2015 and 2014

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Vodafone

Vodafone

What is it?

Vodafone is one of the UK's four mobile network operators, along with O2, Three and EE. It is one of the world's largest telecommunications groups, operating in 26 countries and with partner networks in 55 others.

How long has it been around for?

Vodafone was founded in 1982.

Where is it based?

Vodafone is based in Berkshire.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Out of 10,627 reviews, 89% were negative giving an overall score of 1.4 out of 5.
  • Reviews.co.uk: An overall score of 1.23 out of 5 from 1,573 reviews. 5% of reviewers would recommend Vodafone.

Has it won any awards or accolades?

  • Innovative Product at the Mobile News Awards 2018
  • IoT Application at the Mobile News Awards 2018
  • Best Network - Retail at the Mobile News Awards 2020
  • Named the fastest mobile network in the UK by nPerf in 2020

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Voxi

Voxi

What is it?

Voxi is a mobile network created by Vodafone exclusively for people under 30 years old, which means that customers are required to verify their age when activating a Voxi SIM card. It offers 30-day SIM Only plans that include endless 4G data use for social sites including Facebook and Instagram.

How long has it been around for?

It was launched in 2017.

Where is it based?

Voxi is based at Vodafone House in Berkshire.

How is it rated?

At the time of writing (July 2020):

  • Trustpilot: Out of 4,087 reviews, 84% were positive, with an overall score of 4.5 out of 5.

Has it won any awards or accolades?

No, Voxi doesn't appear to have won any awards or accolades.

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We hope that this guide to mobile phone retailers in the UK has been useful. 

At HandsetExpert we want to make the process of buying a phone as simple as possible, whether that means providing our customers with impartial advice, stats and reviews or scouring over 4 million deals every day to find you the perfect phone contract.

If you’re searching for a deal on the latest smartphones or are just looking for a phone contract that suits you, use our price comparison engine and find Pay Monthly, SIM Only, SIM Free and PAYG deals today.

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