Coolsmartphone | Leigh Geary

A mid-to-upper tier smartphone which actually had my friends and colleagues believing it was a top-end phone. Good spec, good price, a very decent smartphone all-round.

MobileTechTalk | Chris Wallace

The Smart Ultra 7 just left me feeling a little underwhelmed. Its not a bad phone, it's just that it doesn't offer enough to be an Ultra version when a Prime exists.

Mobile Choice | Sunetra Chakravarti

The Vodafone Smart ultra 7 is one of the best budget handsets in the market right now and if it is price that drives your buying decision as well brand trust, I would strongly recommend this handset.

Trusted Reviews | Joe Roberts

Solid performance, close to stock Android, and – best of all – cheap; the Smart Ultra 7 is easily one of the best budget smartphones available right now.

Pocket-lint | Cam Bunton

Combined with its clean software, powerful processor and long-lasting battery, the Vodafone Smart Ultra 7 is easily one of the best phones under its price range. There simply aren't many phones on the market at this price point with the same feature list, especially not with a large 5.5-inch Full HD resolution display.

TechRadar | Jon Mundy

Vodafone has created another keenly priced smartphone that punches above its weight, but the Smart Ultra 7 launches into an increasingly competitive crowd.... It's well-built, if a little ugly, and it performs well in most scenarios. With this power, combined with 4G connectivity and a large and sharp display, the Smart Ultra 7 is great for portable media consumption on a budget.

Recombu | Alex Todd

Clean software and an attractive, (albeit plastic) design don't save the Ultra 7 from feeling a little underpowered out the gate. It doesn't feel like all that much of an upgrade, particularly down to the slow hardware elements

V3 | Matt Farrington-Smith

... the Smart Ultra 7 doesn't excel at anything in particular. Performance is OK for a phone of its class, but the display, camera and build let the side down.

The Inquirer | Matt Farrington-Smith

A lack of truly standout features means the follow-up to the popular Smart Ultra 6 comes up short